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LasVegasHomes.AmericanaGroup is your resource center for all Las Vegas Homes, Las Vegas Foreclosures, Las Vegas Short Sales, Las Vegas HUD Homes, Las Vegas New Homes. Search our Las Vegas Realtors directory to find an agent to assist you in the buying or selling of Henderson real estate, North Las Vegas real estate, Green Valley real estate, Summerlin real estate, and Lake Las Vegas homes. Discover the benefits of a Las Vegas Real Estate Career with us.

Contact: Sarah Thornton

 PH: 702-239-0785; sarah@sarahthorntonpr.com

April 5, 2011  

Prudential Americana Group Acquires Arizona Franchise

Company Adds Nearly 600 Sales Executives and Employees

LAS VEGAS (April 5, 2011)  Today Prudential Americana Group announced the acquisition of Prudential Arizona Properties, a franchise operating in Phoenix and its surrounding cities. Mark Stark, CEO of Prudential Americana Group in Nevada, has become CEO of Prudential Arizona Properties and is the Prudential franchisee and sole owner of both companies.

Prudential Arizona Properties will retain its name, management team and current operations. The company has approximately 567 sales executives and 30 employees in 11 offices throughout the state. Prudential Americana Group's management and 1,000 sales executives, along with 54 corporate employees, will also remain the same. According to Stark, the two companies will both have greater sales opportunities by utilizing relocation and referral services to broaden their offerings between two states.

"This is a great step in the growth of both companies," said Stark. "We have more resources at our disposal to help sales executives provide the absolute best service in the industry, and are operating in similar economic environments. The Arizona market continues to get stronger and I see job growth continuing in a positive direction. This will drive real estate sales, overall market health and business success."

Prudential Arizona Properties has branch offices in locations including Phoenix, Scottsdale, Peoria, Gilbert, Chandler, Gold Canyon, Fountain Hills, Avondale and Cave Creek. Prudential Arizona Properties is the largest Prudential franchise in the state. In 2010, the company posted a sales volume of $700 million and 3,079 closings. Prudential Americana Group's 2010 sales volume was $1.47 billion with 8,294 closings.

"This is an exciting new chapter for both organizations and me personally," said Stark. "I have been with Prudential for my entire 25-year real estate career and am proud to represent its name with these two amazing companies. Since joining the company in 1985, I have seen some extreme real estate environments and along with a great group of professionals, have weathered them all. This change brings huge opportunities for business growth in both Nevada and Arizona, especially in our relocation and direct referral efforts."

Prudential Americana Group is one of Nevada's top-selling real estate companies and has more than 1,100 sales executives and approximately 4,200 current home listings. It is an independently owned and operated member of Prudential Real Estate affiliates. For more information, visit www.americanagroup.com.

LasVegasHomes.AmericanaGroup is your resource center for all Las Vegas Homes, Las Vegas Foreclosures, Las Vegas Short Sales, Las Vegas HUD Homes, Las Vegas New Homes. Search our Las Vegas Realtors directory to find an agent to assist you in the buying or selling of Henderson real estate, North Las Vegas real estate, Green Valley real estate, Summerlin real estate, and Lake Las Vegas homes. Discover the benefits of a Las Vegas Real Estate Career with us.

Or Email Diane Ray at dianer2@americanagrp.com

LasVegasHomes.AmericanaGroup is your resource center for all Las Vegas Homes, Las Vegas Foreclosures, Las Vegas Short Sales, Las Vegas HUD Homes, Las Vegas New Homes. Search our Las Vegas Realtors directory to find an agent to assist you in the buying or selling of Henderson real estate, North Las Vegas real estate, Green Valley real estate, Summerlin real estate, and Lake Las Vegas homes. Discover the benefits of a Las Vegas Real Estate Career with us.

Our website is now mobile friendly!
Buyers and Sellers can enter AmericanaGroup.com
into any smart phone's web browser to:

        *Search for properties by radius, street, 
          or price range.
        *Get property details, photos and Google
          maps of the area any place, any time.
        *With our special Mashup feature Buyers 
          can find information on schools, price trends,
          walk score, FBI stats. and demographics
          of any area.
        *Find contact information for any 
          Americana Group Agent or Office location.  

Let AmericanaGroup.com Be Your Mobile Source For Property And Area Details.

LasVegasHomes.AmericanaGroup is your resource center for all Las Vegas Homes, Las Vegas Foreclosures, Las Vegas Short Sales, Las Vegas HUD Homes, Las Vegas New Homes. Search our Las Vegas Realtors directory to find an agent to assist you in the buying or selling of Henderson real estate, North Las Vegas real estate, Green Valley real estate, Summerlin real estate, and Lake Las Vegas homes. Discover the benefits of a Las Vegas Real Estate Career with us.

Prudential Real Estate and Relocation Services

(Las Vegas, Nev.) - Prudential Real Estate and Relocation Services, a Prudential Financial, Inc. [NYSE: PRU] company, and Prudential Americana Group announced that Prudential Real Estate ranks "Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms" in J.D. Power and Associates' 2010 Home Buyer/Seller Study^SM.

The study measures customer satisfaction of home sellers and buyers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home-selling experience: agent (44%); marketing (30%); office (15%); and services (11%).

Among home sellers, Prudential Real Estate achieved scored highest on a 1,000-point scale and received particularly high ratings from customers in the marketing and agent factors. This is the second time in three years the Prudential Real Estate Network ranked highest in seller satisfaction. The Network also ranked highest in 2008.

"This distinction underscores the satisfaction level and consistency of our network through challenging times in our industry," said Jim Mallozzi, chairman and CEO, Prudential Real Estate and Relocation Services. "Affiliate to affiliate, our sales professionals are the local-market experts who market and price homes right, while providing attentive service. The more you know us, the more you love us."

The team at Prudential Americana Group works hard to exceed the expectations of its clients - sellers and buyers alike, explained Mark Stark, CEO of Prudential Americana Group. "In today's market, our clients require all the expertise and service we can offer - and by leveraging Prudential's brand strength, its broad product and service offerings and its effective Internet marketing programs, we provide sellers with the exposure they need for their homes," he said.

The study finds that despite the popularity of home selling and buying resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home sellers and buyers rely on the Internet to facilitate the buying or selling process, with 79 percent of buyers saying that they used Internet tools to help them in the purchase process, and 82 percent of sellers reporting that they used a website listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing.

However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home sellers and buyers. According to J.D. Power and Associates, although the Internet provides real estate consumers with the ability to perform some essential tasks - such as listing a home for sale or researching a neighborhood in which to purchase a home - it still does not replace the importance of a good sales professional. The knowledge and expertise provided by experienced sales professionals are important benefits of using a full-service real estate company.

Satisfaction averages 768 among those customers whose homes sold within five months or less, but declines considerably to an average of 702 among customers whose homes took seven months or longer to sell, the study showed.

Nearly one-half of respondents in the study (46%) reported using recommendations from family or friends to find their real estate sales professional. Approximately 32 percent used a sales professional they had used previously, 22 percent used the internet and 12 percent used a listing agent for property.

The study reports that home buyers were shown an average of 17 homes before they made a purchase. Home sellers reported that, on average, their home was shown 12 times, and about two open houses were conducted before a sale occurred.

The 2010 Home Buyer/Seller Study includes 3,096 evaluations from 2,817 respondents who bought or sold a home between March 2009 and April 2010.

Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with 1,700 franchise offices and approximately 60,000 sales professionals in the franchise network as of March 31, 2010.

Prudential Americana Group was Nevada's top-selling real estate company in 2009 and has more than 1,200 sales executives and approximately 4,200 current home listings. It is an independently owned and operated member of Prudential Real Estate affiliates and is the 8th largest in the company's national network of 677 franchises. For more information, visit www.americanagroup.com.

LasVegasHomes.AmericanaGroup is your resource center for all Las Vegas Homes, Las Vegas Foreclosures, Las Vegas Short Sales, Las Vegas HUD Homes, Las Vegas New Homes. Search our Las Vegas Realtors directory to find an agent to assist you in the buying or selling of Henderson real estate, North Las Vegas real estate, Green Valley real estate, Summerlin real estate, and Lake Las Vegas homes. Discover the benefits of a Las Vegas Real Estate Career with us.